Area Sales Manager – General Trade _Durgapur

Designation: Area Sales Manager - General Trade (GT)

Location: Durgapur

Desirable:

Candidate should be from FMCG or Beverage background

Should have good geographical knowledge of South Bengal Zone

Should have minimum 8+ years experience in similar field

Candidate must be MBA and within 35 years of age

Job Objective

• Drive revenue achievement in the area through relationships with channel partners, market development and effective partnering with logistics

Key Responsibilities

Area Business Planning:

• Drive business planning for the area by cascading monthly sales targets for the area to Sales Executives and Sales Officers while defining roadmap for target achievement
• Develop roadmap to achieve Sales targets for the area focusing on coverage expansion, distributor-wise plans and logistics plans
• Provide inputs for manpower planning for Sales Executives and Sales Officers

Sales Planning & Operations

• Deploy Sales Strategy for the area by maximizing revenue achievement through the defined mix of Sales Channels
• Drive achievement of Primary and Secondary sales targets through addition of new distributors, developing existing accounts and building a robust Sales & Distribution infrastructure
• Develop coverage expansion plans and guide subordinates in driving achievement of the same; appoint and train new distributors in the area as per the planned number of distributors
• Guide team in building relationships with channel partners; proactively participate in building relationships with critical partners
• Coordinate closely with Production and Logistics teams to ensure timely order fulfilment and documentation
• Drive visibility initiatives and trade promotions in line with the marketing plan of the branch
• Drive implementation of applicable trade promotions for the Branch as per guidelines from Branch Manager
• Track competitor's field activities and identify ways to counter them
• Interact with distributors on a regular basis and seek feedback; address any grievances in a timely and prompt manner

Operational Excellence

• Drive initiatives focusing on Sales Enablement and enhanced SCM effectiveness such as Sales & Operations discipline, Sales Force automation, etc. across the area
• Oversee timely submission of required data to Sales Manager on monthly basis - sales monthly reports, distributor claims, team expenses etc.

People Management

• Drive a culture of performance amongst subordinates - set goals, review and manage performance, guide and counsel and provide feedback on performance so as to ensure a motivated and committed team
• Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions
• Drive adequate training of sales teams to meet the requirements of the role and be able to handle market dynamics

Perks and Benefits 

Perks and Benefits TADA & Sales Incentives