Area Sales Manager – General Trade _Durgapur

From 7 to 12 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Designation: Area Sales Manager - General Trade (GT)

Location: Durgapur


Candidate should be from FMCG or Beverage background

Should have good geographical knowledge of South Bengal Zone

Should have minimum 8+ years experience in similar field

Candidate must be MBA and within 35 years of age

Job Objective

  • Drive revenue achievement in the area through relationships with channel partners, market development and effective partnering with logistics

Key Responsibilities

Area Business Planning:

  • Drive business planning for the area by cascading monthly sales targets for the area to Sales Executives and Sales Officers while defining roadmap for target achievement
  • Develop roadmap to achieve Sales targets for the area focusing on coverage expansion, distributor-wise plans and logistics plans
  • Provide inputs for manpower planning for Sales Executives and Sales Officers

Sales Planning & Operations

  • Deploy Sales Strategy for the area by maximizing revenue achievement through the defined mix of Sales Channels
  • Drive achievement of Primary and Secondary sales targets through addition of new distributors, developing existing accounts and building a robust Sales & Distribution infrastructure
  • Develop coverage expansion plans and guide subordinates in driving achievement of the same; appoint and train new distributors in the area as per the planned number of distributors
  • Guide team in building relationships with channel partners; proactively participate in building relationships with critical partners
  • Coordinate closely with Production and Logistics teams to ensure timely order fulfilment and documentation
  • Drive visibility initiatives and trade promotions in line with the marketing plan of the branch
  • Drive implementation of applicable trade promotions for the Branch as per guidelines from Branch Manager
  • Track competitor's field activities and identify ways to counter them
  • Interact with distributors on a regular basis and seek feedback; address any grievances in a timely and prompt manner

Operational Excellence

  • Drive initiatives focusing on Sales Enablement and enhanced SCM effectiveness such as Sales & Operations discipline, Sales Force automation, etc. across the area
  • Oversee timely submission of required data to Sales Manager on monthly basis - sales monthly reports, distributor claims, team expenses etc.

People Management

  • Drive a culture of performance amongst subordinates - set goals, review and manage performance, guide and counsel and provide feedback on performance so as to ensure a motivated and committed team
  • Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions
  • Drive adequate training of sales teams to meet the requirements of the role and be able to handle market dynamics

Perks and Benefits 

Perks and Benefits TADA & Sales Incentives

Role:Area Sales Manager (B2C)

Salary: Not Disclosed by Recruiter


Department:Sales & Business Development

Role Category:Retail & B2C Sales

Employment Type:Full Time, Permanent


UG:Any Graduate

PG:MBA/PGDM in Any Specialization

Company Profile


Bisleri is the leading brand in the bottled water industry. We are the pioneers, having a nation wide network for manufacturing, sales and distribution.
Company Info
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Contact Company:Bisleri