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Regional Manager Marketing - West

7 - 11 YearsMumbai

Posted: 34 days ago

Job Description

1) Business Planning
  • Understand business objectives for the Region and develop a Marketing plan for the Region
  • Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget
  • Develop the annual marketing calendar for the Region including event tie-ups, dealer and retailer promotions and other visibility initiatives the organization needs to undertake
  • Scan the business environment on a continuous basis to identify, analyse and capture market trends and share the same with Head - Branding & Market Research and Regional Sales teams
2) Marketing Operations
  • Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region
  • Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
  • Identify events or forums with opportunities for participation by Bisleri and inform Head - Branding & Market Research and Regional Sales teams of the same
  • Drive execution of the BTL marketing activities in coordination with Branch Sales teams including event tie-ups, dealer and retailer promotions and other visibility initiatives
  • Build and effectively manage relationships with local media partners
  • Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for dealers and launch events, radio and print promotion etc.
  • Monitor adherence to placement and merchandizing norms through regular market audits
  • Provide market intelligence to Sales & Operations teams for development of trade marketing schemes
3) Operational Excellence
  • Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
4) People Management
  • Provide inputs for the annual manpower plan and budget of the Regional Marketing team, in consultation with Brand Manager - Vedica, Bisleri and CSD
  • Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions
  • Oversee training of teams to meet the requirements of the role

Salary: Not Disclosed by Recruiter
Industry: FMCG / Foods / Beverage
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Regional Marketing Manager
Employment Type: Permanent Job, Full Time

Desired Candidate Profile

  • 7 - 11 years of experience in Sales & Marketing
  • 5+ years of experience in a similar role

Company Profile

Bisleri International Pvt. Ltd.
Bisleri is a leading brand in the bottled water industry. We are the pioneers, having a nation wide network for manufacturing, sales and distribution.
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Contact Details

Contact Company:Bisleri International Pvt. Ltd.